Founded within Ireland’s music culture in 2021, Eirewave began as a radio station built on instinct rather than industry rules. It championed artists, night-time creators and the kind of energy that doesn’t ask for permission. As the station expanded across Ireland on DAB+, a community grew around it — connected not just by sound, but by spirit.

Eirewave was never only about what played on air. It was about the pulse behind it: late-night rehearsals, city buskers, independent venues, murals watching over backstreet gigs — the lived culture of music.

In 2026, that culture took on a physical form.

Eirewave evolved into a clothing brand designed to carry the same energy beyond the airwaves. Each piece is inspired by the textures of the street, the atmosphere of live shows and the raw honesty of independent music scenes. The clothing is made to be worn the way music is felt — deeply, personally and without compromise.

Quality sits at the core of every garment. Eirewave focuses on premium fabrics, considered cuts and long-lasting construction, creating pieces that are both durable and comfortable. Designed for repeat wear rather than fast cycles, the collections favour timeless design, responsible production and materials chosen with care. Style that lasts matters more than trends that fade.

The brand was founded by Frenchman Olivier Mauxion, whose background in radio and lifelong connection to music culture shaped Eirewave’s direction. His perspective helped translate a real, living scene into a visual identity — understated, confident and rooted in authenticity.

Eirewave stands for those who live loud, trust their instincts and feel every moment fully. It is for the restless, the independent and the ones who turn sound into something unforgettable.

More than a label, Eirewave is a shared frequency — a movement built from real places, real people and the energy that happens when music becomes part of who you are.